On Monday, February 8th, Dr. Tavel Family Eye Care will open its 20th Indiana Vision Center in Zionsville, Indiana. The Zionsville Dr. Tavel will join the other vision eye centers in Indianapolis, Anderson, Bloomington, Columbus, Fishers, Greenwood, Kokomo, Muncie, New Castle, Shelbyville, Elkhart, South Bend, Richmond and Terre Haute. Three of the current optical locations are Vision Values by Dr. Tavel and the remaining 17 are Dr. Tavel Family Eye Care.

As with any of our Dr. Tavel stores, we will offer comprehensive eye examinations by a board certified Indiana eye doctor, premium contact lenses and eyeglasses. If you want to buy eye glasses or see the best eye doctor possible, come to our new location at 61 Boone Village in Zionsville or call 317-733-3344 for an appointment. Of course, you can also schedule on line at
www.drtavel.com. We look forward to serving the Zionsville community.

I read on
Inside Indiana Business this morning that Vera Bradley was named by Gift Beat magazine as the
Vendor of the Year. The handbag designer was at #3 last year and moved up to #1 this year.
This is a great award for an Indiana company that Dr. Tavel has done business with for years. While they are mostly recognized for their handbags,
Vera Bradley also has a great line of eyeglasses. Dr. Tavel carries the Vera Bradley frame line in all of its vision eye centers across Indiana, which includes Indianapolis, South Bend, Elkhart, Kokomo, Anderson, New Castle, Muncie, Richmond, Bloomington, Shelbyville, Columbus, Terre Haute, Fishers and Greenwood.

The Vera Bradley eyeglasses are much like their handbags in that they have intricate designs that are very unique and fun, not to mention comfortable. It is no wonder they were named Vendor of the Year, with all that they have to offer.

I was in our Anderson vision center the other day and I heard a patient as one of our opticians if she could rub off the anti-reflective (AR) coating on her lenses. She had heard from someone that she shouldn't get AR because it would rub and peel off and ruin her lenses.
Being around eye doctors and in our Dr. Tavel Family Eye Care stores, I hear all kinds of rumors and myths about eye care and products, specifically glasses and lenses. This is one myth that at one point might have been true years ago. The reality is that AR coatings have come a long way in terms of the technology that is used to create this coating. The current process is that the AR is put on the lens through a process of stacks so there are multiple layers of coatings that go on the lens, making it very resistant to wear and tear. In addition, most manufacturers of AR coatings will test their lenses with thousands of rub cycles back and forth to make sure the lens will stand up to cleaning and wear and tear.
So if you are staying away from an Anti-Reflective lens coating because you are afraid it is going to rub off, then you are staying away for the wrong reason. And if you want to buy the best eye glasses possible, then you will want to make sure AR is part of the package.
Last Saturday, Team Tavel spent an amazing day down on Mass Ave in downtown Indianapolis doing a combination of promoting Rudy Project performance athletic eye wear and supporting the athletes riding in the 2009 Mass Ave Criterium. The weather was perfect and the attendance for the event was at record levels. For those that are unaware of the event, it was a bike race on the streets of downtown Indianapolis, going from Mass Ave to Vermont St to East St and north on East to Mass Ave. These men and women were MOVING! The Dr. Tavel/Rudy Project tent was at the start/finish line and when the racers went by in a big pack you could feel a big gust of wind following them as they rode by.

The Dr. Tavel Optical Group sponsored this event for two primary reasons. First, we have been a part of the Indianapolis community for almost 70 years and we love to support the community in which we live. The Mass Ave Criterium is in its infancy and we want to see this event succeed. The second reason we sponsored this is because we carry a large variety of Rudy Project sunglasses, which is one of the best athletic sunglasses available in the world. Rudy Project sunglasses have many options for a variety of sports. Cyclists love these glasses because they are unbelievably comfortable. You can bend the end of the temples to fit your head and ears, which is important when wearing a bike helmet. On top of the comfort, Rudy Project sunglasses have the best lens options you can imagine. First, they have shatter resistant lenses, they have polarized lenses and you can get a photochromic lens option as well. This is great for those riding on the road because the polarized lens is going to keep the glare from the sun out of your eyes, giving you a very clear view. The photochromic lens option is going to be critical for those going on long rides, as the lenses will adjust to the amount of light. On a cloudy day, the lenses aren't very dark and on a bright and sunny day your lenses are going to adjust accordingly and offer you a great visual experience so you can focus on riding or whatever other activities you are engaged in.
The great part of our Rudy Project brand of sunglasses is that you can get them at any Dr. Tavel location (Indianapolis, Anderson, Bloomington, etc...) AND you can get them with a prescription in the lens. Dr. Tavel can easily put your Rx in the lenses so you can get ultimate comfort and vision while wearing technically cool eye wear. That is why we are the best eye doctor in Indianapolis, offering the best eye glasses and lenses, even in the form of sunglasses!
With school just a couple weeks around the corner our Indiana eye doctors are seeing hundreds of students a week! The schedule is getting tight, so the time to schedule an eye examination is now!
Is your child headed off to college? Dr. Tavel has Indiana vision centers in nearly every Indiana college town. Our Bloomington eye doctor (as well as our Columbus eye doctors) is happy to help the Hoosiers all year round! If your kid is a Ball State Cardinal up in Muncie, we have a brand new location there too! Our Anderson vision center, Fishers location, as well as 11 other Indianapolis Optical locations are all ready to help your student prepare for the upcoming year.
Got Contacts?
You can now have your college kid re-order her contacts online at
www.drtavel.com/contacts/order.php.
We want to make the transition as easy as possible for everyone! As we like to say, let our family serve your family. Trust your vision to Dr. Tavel.
Go Hoosiers! :)

After spending the morning at the Dr. Tavel Family Eye Care in Muncie, Indiana, I was heading back to Indianapolis when I decided to stop into our Anderson vision center at the Mounds Mall. While talking to our manager, a patient walked in and asked if she had an appointment at 2:30. She had scheduled an appointment over the phone with another doctor in the area and realized it wasn't with us when she showed up for her eye examination.
For some Indiana Eye Doctors, this might be a problem. Not so for Dr. Tavel. The beauty of our practice is that we staff eye care doctors regularly and we accept walk-ins. What this means is that when you are in need of eye care, we are ready and willing with the best eye doctors and the best eye glasses Indiana has to offer. In this instance, we were able to get her in for an eye examination and since we accept most major vision insurance plans she was able to use her insurance to purchase glasses and lenses.
Last week, Dr. Tavel moved into our new location in Muncie, Indiana. For years, Dr. Tavel has been located in the Muncie Mall, however we made the decision to move down the street to 1511 W. McGalliard Rd at the Northwest Plaza. (Read the article from the Muncie Star Press)
Why the move after being in the same location for so long? We feel that this new location allows us to serve our patients better. We have moved from the center of a mall to an exterior location in Greenwood, Indiana and in Anderson, Indiana in the last few years with great success. What we found is that we have better visibility to our patients, they have an easier time accessing our location and ultimately it makes it that much easier for our patients to come in and get their eye examinations, their glasses and lenses or their premium contact lenses.
This Friday at noon we are having our official Grand Opening at the Dr. Tavel Family Eye Care in Muncie. Come join us for free vision screenings, a drawing for sunglasses, free adjustments and free screw driver kits!
I read this morning that Anderson has recently launched a "Try Transit" program where all students (including young school children) are being allowed to ride the transit system for free upon presentation of a school ID. What an idea!
This program began June 22and and will last until mid August. It seems that the Anderson vision is to go green!
On Anderson's city web page it said that this program is intended to "increase ridership and help get youth connected to program offerings throughout the community."
That said, there is no better time to schedule a Children's eye exam (especially if you're in Anderson!). Dr. Tavel offers all sorts of back to school discounts for children...programs definitely worth checking out. With the new school year right around the corner, the appointments fill up fast. So grab your school ID, hop on the bus, and head over to Dr. Tavel for an appointment today.
**Take Route 4 - East Side Mounds Mall Route to get to Dr. Tavel

Over the weekend, Dr. Tavel sent out its first edition of "Seeing Eye 2 Eye", which is our new e-newsletter. We will be sending out a newsletter each month to our existing patients and to anyone else who signs up to receive it.
The Dr. Tavel newsletter will contain a variety of information that is related to your eye care. Each edition will contain a section on Dr. Tavel's Tips, which will offer educational tips and ideas about eye care. It also contains a section detailing the Latest and Greatest as it pertains to eye wear. We will cover new products such as new frames, new lenses, new contact lenses and some of the new technologies that are allowing us to offer amazing enhancements to eye wear and fashion. With every newsletter we will also have some optical illusions, which are both fun and educational in nature.
To sign up for the Dr. Tavel newsletter, you can simply go to our website at
www.drtavel.com and sign up at the bottom of the home page for the Exclusives. In addition to the newsletter, we will send out various promotions, coupons and health care tips as they relate to your vision. So whether you are a patient in Bloomington, Indianapolis, Columbus or Anderson, you can go on-line and sign up to receive our newsletter delivered right to your e-mail inbox. Seeing Eye 2 Eye is our way of keeping in contact with the patients of
Dr. Tavel Family Eyecare and
Vision Values by Dr. Tavel.
Welcome to the Family Eye Care, Fashion Eyewear blog at Dr. Tavel Optical Group. Dr. Tavel provides Indiana families with an extensive array of high quality, yet affordable, eye care products and services. As a full service eye care retailer, we are family owned and committed to consistently delivering outstanding levels of customer service and long-term customer satisfaction. What does that mean exactly? It means we are focused on you, the patient. As Indiana's largest eyecare provider, we have locations all throughout Indiana, including Indianapolis, Anderson, Bloomington, Columbus, Richmond, Terre Haute, Shelbyville, New Castle, Kokomo, South Bend, Elkhart, Muncie, Fishers and Greenwood. At each location we have eye care doctors who offer comprehensive eye examinations and are focused on giving you the best in Family Eye Care. We also have highly trained opticians who can help you select glasses and lenses or premium contact lenses that are right for your lifestyle, your unique prescription and your budget. This blog will be focused on covering all topics that relate to Family Eye Care and Fashion Eyewear. We look forward to hearing feedback on these posts and serving as an educational resource for all things related to these two core components of our business.